The algorithm is similar to the PHP reranking and uses the terms from
the display name to check against the query terms. However instead of
exact matching it uses a per-word-edit-distance, so that it is less
strict when it comes to mismatching accents or other one letter
differences.
Country names get a higher penalty because they don't receive a
penalty during token matching right now.
This will work badly with the legacy tokenizer. Given that it is
marked for removal, it is simply not worth optimising for it.